current story of our past


Jou Morie was first established in 2014 as a small online fashion and goods boutique. I curated our collections abroad and grounded myself with endless admin-work as an one girl band in my rented room. Very much influenced by this traditional way of working and scarce storage space, I soon to came to find if the repertoire in multi-brand concept could be more feasible when I relaunched the atelier in May 2017. Unfortunately, storage and handling issues remain. Thus I decided to put the multi-brand concept on hold with heavy heart in Apr 2018.

However, these combined experiences have helped to refine my aesthetic eyes and develope a real feel for my business vocabulary with attention to least tangible goods and able to work anywhere.

I hope you enjoy lingering at our space and we will see you often during our next path.